By Denise Ortuno Neil
There’s a buzz around the Coachella Valley. It’s about a new innovative company that has made our beautiful desert home, it’s BuzzBox. This progressive product has taken the alcohol beverage market by storm. Their high quality products break the chains from regular every day cocktails, offering consumers a better way to imbibe, all produced right here in the Coachella Valley.
Most of us enjoy a cocktail now and then. We drink socially or enjoy relaxing with a libation in the confines of our own homes. But whether you are out and about, or playing mixology master at the casa, there are many ingredients that go into making your favorite mixed drink. And if you’re at home making it yourself, and have others around you clambering for something other than what you like, the list of ingredients can grow to an uncomfortable and costly length.
Wouldn’t it be advantageous for all of us who appreciate an alcoholic concoction to have our drinks pre-made with high quality ingredients, ready for us to just pick up at the store ready for consumption? Well thanks to the innovation of BuzzBox by Rod Vandenbos and his team, we can do just that.
The idea came from an ordinary outing when BuzzBox Founder/CEO Rod Vandenbos was with his family and friends and found himself lugging around a plethora of ingredients to make drinks for an outdoor gathering. In the midst of his labor, it was his daughter her sparked the idea when she asked her father for a juice box. He then automatically thought adults having a juice box of their own, a cocktail box of sorts. He knew he was on to something.
This was not the first time that Vandenbos had thoughts of creating a convenient cocktail. He had seen some inconveniences throughout his former thirty year career in the entertainment field, where he would head up events. He saw the extreme waste and the difficulty in sales tracking that traditional cocktail making procures. A product such as BuzzBox, virtually eliminates those problems, while still offering high quality cocktails.
BuzzBox is much more than just liquor in a to-go cup. Their cocktails are made with precise manufacturing, while using the highest of quality of natural ingredients, such as real fruit juices and high-end alcohol. The cocktails are also free of any preservatives, and are packaged in eco-friendly packaging, the first of its kind.
The handcrafted cocktails are created with the utmost care and attention, headed up by Chemist Francoise Labbe, of their Beverage Design and Production Department. Labbe explained to me how important there packaging is to the quality of their cocktails. The packaging is made with renewable paper, and are collapsible for recycling. It is the absence of oxygen in the compact containers (asepic packaging) that allows for the product to keep fresh (a shelf life of 18 months) and also allows for preservatives not to be used. It is a freshness that is more than apparent and a pleasure to the palate.
The BuzzBox cocktail options are vast, such as the Perfect Margarita, Classic Greyhound (my fave), Long Island, Classic Cosmo, Bloody Mary and many more, with an alcohol content between 12% and 14% depending on the cocktail. Their cocktails are so good (and I’ve tasted most of them), that you would never believe that they came from a box. You can either enjoy it straight from the box using the convenient little attached straw, or pour it over ice…either way, you will be amazingly impressed. The cocktails are made without added sugar and some are less than 100 calories, “It’s the healthiest cocktail that you could have”, said Vandenbos.
What is also impressive, is that the company is excited about their products and being here in the Coachella Valley, “We love being here” expressed Vandenbos. It was exceptionally apparent to me when I sat down to interview Vandenbos and VP/Chief Brand Officer Brad Kinney, that they love what they do, and that they are ecstatic to be here in the desert to help and be part of the community.
Since their launch in 2014, BuzzBox’s popularity has grown at maximum speed, with sales doubling every month. Their products can be found at high profile Coachella Valley concerts and events, and at local stores such as Jensen’s and Jules, and broader outlets such as Whole Foods and most recently, Total Wines in Palm Desert. They are sold individually or in packs.
There is definitely a buzz in the Coachella Valley, and that buzz is BuzzBox. By bringing consumers high quality, convenient and consistently great tasting cocktails, they are only complimenting the business community here in the desert…and we are happy to have them. Cheers!
For more information on BuzzBox, visit www.buzzboxcocktails.com